
Bianchi on the trail of Canadian lobster
Luca Bianchi wants to know exactly how lobster is processed in Canada. And he even discovers a rarity!
October 2025
The Lobster Capital of the World. The educational journey first takes Luca Bianchi to the lobster capital of the world, Shediac in New Brunswick. Here, lobster is not simply a product; it is culture, identity, and a way of life all at once. The strait off Shediac is among the premier fishing grounds worldwide. „This is due to the ideal conditions: warmer, nutrient-rich water, stable currents, and a marine biology that ensures particularly fine-fibered, sweet meat,“ explains Luca Bianchi. This is the home of the American lobster, „Homarus americanus.“ The quality is superlative, which is precisely why this lobster is a coveted delicacy for chefs across the globe.

The East Canadian coast off New Brunswick and Nova Scotia is an optimal territory for lobster fishing.
The East Canadian coast off New Brunswick and Nova Scotia is an optimal territory for lobster fishing.
Lobster tails & leg meat. Bianchi and his entourage also visit our long-standing supplier, Pittman Seafoods, and are invited to look behind the scenes. In just 50 minutes, around 150 employees process the lobsters with the utmost care: from the live animal to the kitchen-ready product. Luca Bianchi recognizes many products that are delivered daily by our Bianchi delivery vans in Switzerland. Naturally, the lobster tails: „The lobster tails are our main product. They provide firm, aromatic meat and are suitable for both classic and modern dishes.“ Of course, one can also obtain just the shelled meat—the „Naked Lobster“—or the crunchy leg meat, which is ideal for frying.

Lobster tail! A highly popular product in the Bianchi range.
Lobster tail! A highly popular product in the Bianchi range.

Shelling made easy, thanks to a high-tech process.
Shelling made easy, thanks to a high-tech process.
Loss-free shelling process. The supplier also shows Luca Bianchi a process that allows lobster meat to be shelled using high pressure, but without heat or additives. „The process is called Ultra High Pressure—UHP for short. The flavor remains pure and aromatic, the meat does not dry out, and you get the highest yield with practically no loss.“ To ensure the curious fish experts do not falter during this intensive knowledge-gathering, they are supplied with the freshest lobster rolls imaginable by Suzanne, the in-house chef.

One in two million: A blue lobster is an incredible rarity.
One in two million: A blue lobster is an incredible rarity.

Business trip to Eastern Canada: Luca Bianchi visited his lobster supplier.
Business trip to Eastern Canada: Luca Bianchi visited his lobster supplier.
A blue lobster! Freshly fortified, the group heads to the harbor, where a lobster fisher’s boat is just arriving. Everything happens at lightning speed: the sailors unload the full crates and bring new crates and bait onto the boat. Every movement is precise; the entire process takes only a few minutes. „The sooner we go, the sooner we get back,“ shouts one of the sailors. As the boat sets sail again, the next highlight awaits. „Robbie, the harbor master, showed us a special find. A blue lobster! This is an incredible rarity that occurs in about one in two million lobsters. The coloring is caused by a genetic mutation,“ Luca Bianchi notes.
Dealing with challenges. However, lobster fishing also presents significant challenges. Ocean temperatures are rising, which in turn changes the behavior of the lobsters. The Homarus Centre acts as a mediator between the fisheries and the state, conducting research and sharing knowledge. Fishing in Canada follows the strictest regulations and is considered an international model of excellence. „Each fishing zone has its own season—usually in spring or autumn. This rotation strategy allows the stock to regenerate without creating economic pressure,“ Bianchi learned.

Unloading, loading, setting sail: Lobster fishers waste no time during the season.
Unloading, loading, setting sail: Lobster fishers waste no time during the season.

Farewell lobster dinner: for Luca Bianchi at the Mystic restaurant.
Farewell lobster dinner: for Luca Bianchi at the Mystic restaurant.
Difficult price situation. Lobsters are caught using traditional lobster pots, known as lobster traps. This method allows small animals or pregnant females to be returned to the sea. „This makes the fishery sustainable and not only economically viable but also ecologically sound. Certifications, such as those from the Marine Stewardship Council (MSC), confirm this internationally,“ says Luca Bianchi. He also addresses the current difficult price situation—meaning lobster is becoming increasingly expensive. „There are many reasons for this: weather-related fluctuations, rising operating costs, and increased demand—particularly in the USA, Europe, and Asia.“ Those who can and wish to afford lobster can rely on the Canadian variety. „It is consistently available, processed to a high standard, and of the highest quality. For chefs who prioritize transparency, origin, and sustainability, Canadian lobster is a reliable choice.“
From the pier to the kitchen. The business trip to Canada would be incomplete without visiting a restaurant to taste the aforementioned lobster. „We were at the Mystic in Halifax. The fishing boats dock not far from the restaurant, and the catch comes—still twitching—from the pier into the kitchen. Guests can watch as a whole bluefin tuna or fresh lobsters are broken down, processed, and served,“ Bianchi reports. „This is not a staged performance, but lived freshness!“
