
„Chefs put Ojo de Agua on the menu“
Alessandro Battaglia is the third Bianchi CEO. He recently visited Dieter Meier’s farm in Argentina.
November 2025
Alessandro Battaglia, you are the third CEO of Bianchi AG, alongside Dario and Luca Bianchi, but you are neither related nor married into the Bianchi family. How did you manage to join the inner circle?
In recent years and decades, Bianchi has experienced very positive development. The company has reached a size where operations can no longer be managed informally. With so many employees, a broader organizational structure is essential. Luca and I studied at the same university. He then approached me with the idea of supporting the management. I already had experience in this area. Furthermore, I have a huge family, most of whom work in some form of gastronomy. So, it was a good fit. I got to know the family business from the ground up and worked in all departments: I was in the frozen food department, portioned meat, and filleted fish. Afterwards, I supported the management, and for the past two years, I have officially been the third CEO alongside Dario and Luca Bianchi. Large image above: Alessandro Battaglia on the shoulders of a gaucho.

The Ojo de Agua estate is located in the vast Argentine Pampas.
The Ojo de Agua estate is located in the vast Argentine Pampas.
Dario is Head of Meat, Luca is Head of Fish. What is your specialty within the company?
The two of them open the shop in the morning, and I close it in the evening. While they are more involved in purchasing, I also actively look after customers. My main responsibilities lie more in corporate development. We are in a period of transformation. A family business that has existed for 144 years must constantly reinvent and modernize itself. I actively contribute to shaping this process.
Part of your duties as CEO involves visiting businesses around the world. Why do you do this?
Supplier relationship management is extremely important to us. There are so many certifications worldwide – and they are justified. But our direct relationships with our suppliers make us unique. We don’t want to buy just any product; we want one from a farm we can stand behind. We purchase everything directly. This not only avoids intermediaries but also gives us unique quality control. And if we want to change something, we discuss it directly with the producer, not through multiple channels.

Luca Bianchi (left) and Alessandro Battaglia visited Ojo de Agua together.
Luca Bianchi (left) and Alessandro Battaglia visited Ojo de Agua together.

The cattle live outdoors 365 days a year, where they can graze as much grass as they desire.
The cattle live outdoors 365 days a year, where they can graze as much grass as they desire.
You were recently in Argentina at Dieter Meier’s Ojo de Agua farm. What was your first impression?
I had already imagined the farm to be very beautiful and idyllic. But when I arrived, I was completely surprised. The sheer size, the space the animals have. There’s nothing but green as far as the eye can see. These are incredible sights. The estate consists of 2,000 hectares of land. The gauchos always spoke of the „vecinos“ – meaning neighbors. But we didn’t see any „vecinos“ far and wide.
Ojo de Agua is known for high-quality beef. How are the animals kept there?
The special thing is that the animals are outdoors 365 days a year. They have endless pastures where they can feed themselves. Only in the last 90 to 120 days do they receive some additional feed. But even that is special: the corn they eat also grows on Ojo de Agua. This makes extreme sense from a sustainability perspective.

Where are the „vecinos“? Far and wide, there’s nothing but meadows around the farm.
Where are the „vecinos“? Far and wide, there’s nothing but meadows around the farm.
Were you allowed to ride out into the prairie with the gauchos?
Yes, we were allowed to ride out with the gauchos and walk through the fields with the cattle. The animals are not afraid at all; they are rather curious and always come closer.
What exactly is the role of the gauchos?
They constantly drive the animals to new areas where there is fresh grass. They check for injured animals and bring them closer to the farm where they can care for them. They do all of this with just three people. That’s quite astonishing. Ojo de Agua operates as a suckler cow farm. This means the cows give birth outdoors, and the calves stay with their mothers. This also gives them 100% control over the breed. It’s always Hereford or Black Angus cattle.

Musician Dieter Meier has owned the farm in Argentina since the late 1990s.
Musician Dieter Meier has owned the farm in Argentina since the late 1990s.
What is so special about the taste of Ojo de Agua beef?
Argentina is world-renowned for high-quality beef. The best steakhouses in the world are located in Argentina. It’s not about mass animal farming. Everything is left to nature’s course. I am convinced that this naturalness is reflected in the taste. Ojo de Agua beef appeals to a very broad clientele. The quality delivers on its promise and remains consistently high. The stress-free husbandry ensures an extremely good pH value in the meat. Once you’ve tried Ojo de Agua, you won’t switch easily.
What do South Americans do differently when preparing meat compared to us?
The gauchos invited us to a barbecue one evening. They take a piece of rib meat with a thick layer of fat. They clamp it in a grill and roast it over the fire. They call it Asado. The meat was extremely juicy. But this is completely unknown to us. We also visited „Don Julio,“ the best steakhouse in the world. They prepare the meat over the fire with nothing else. No marinade, no salt. Even the vegetables are grilled only over the fire. Everything is very puristic. This requires some courage, and the quality of the meat must be of the highest standard.
Gastronomes can only get Ojo de Agua meat from Bianchi. Who are your customers?
We have a very broad clientele. The „Bärengasse“ in Zurich is known for serving Ojo de Agua cuts. But we also supply the Dolder Grand and the „Hönggerhof“ in Zurich, the Kempinski and the „Talvo“ in St. Moritz, or the Waldhaus Sils. Ojo de Agua is a name that people like to promote: restaurants even feature it on their menus.

How the gauchos eat: Asado-style beef ribs.
How the gauchos eat: Asado-style beef ribs.

How Swiss customers receive Ojo de Agua meat.
How Swiss customers receive Ojo de Agua meat.
Is it mainly fillet and entrecôte, or does Bianchi also sell special cuts?
The product range is very broad. Of course, fillet and entrecôte, but also ribeye. The meat arrives whole, and we portion it here. But many chefs also take it directly whole. We also offer processed products: for example, we process the rump into a tartare. The meat comes to us in Zufikon by ship. This means that after slaughter, it matures during transport for four to five weeks. From week six, it goes on sale.
What is your personal recommendation?
My favorite cut is the Ojo de Agua ribeye. It’s a piece that should never be missing from a barbecue. It has a bit more fat and is wonderfully juicy.
