On the Ice and at Bianchi, It’s All About the Sausage

Falstaff visi­ted the Swiss deli­ca­tes­sen spe­cia­list Bianchi in Aargau and took a look behind the sce­nes of sau­sa­ge pro­duc­tion. Bianchi has always been com­mit­ted to sports and imple­ments ide­as quick­ly and effi­ci­ent­ly. Quality, inno­va­ti­on, and sus­taina­bi­li­ty come first here – and you can taste it!

March 27, 2025

Tradition with a Future

Since 1881, the name Bianchi has stood for qua­li­ty and excel­lence in the food trade. The fami­ly busi­ness is now mana­ged in its fifth gene­ra­ti­on by Dario and Luca Bianchi. While the deli­ca­tes­sen spe­cia­list ori­gi­nal­ly focu­sed on fish and sea­food, the meat and poul­try divi­si­on has deve­lo­ped signi­fi­cant­ly over the years. In 2021, in the midst of the pan­de­mic, Bianchi took a bold step into the future and inve­sted in a sta­te-of-the-art meat pro­duc­tion faci­li­ty in Zufikon, Aargau.

Speed and Craftsmanship

Despite the most modern machi­nery, the but­cher’s craft remains cen­tral at Bianchi. Production mana­ger Christian Bühler brings deca­des of expe­ri­ence and ensu­res con­sist­ent­ly high qua­li­ty with his team. While modern equip­ment makes the work easier, many steps remain handcrafted. 

Production beg­ins ear­ly in the mor­ning at 5 a.m. Each day, decis­i­ons are made about which spe­cial­ties will be pro­du­ced. The ran­ge extends from clas­sic veal brat­wurst to cer­ve­lat, Wienerli, and meat­lo­af, all the way to chicken cipo­la­ta. Burgers are also a per­ma­nent part of the assort­ment, in the most diver­se varia­ti­ons: beef, pork, sea­so­ned or plain – even sal­mon bur­gers are inclu­ded. A camel bur­ger was once tested, though wit­hout gre­at success. 

A gro­wing awa­re­ness of sus­tainable meat con­sump­ti­on is also evi­dent at Bianchi. Demand for regio­nal and ethi­cal­ly pro­du­ced meat is rising. The com­pa­ny incre­a­sing­ly reli­es on cal­ves from RAUS hus­bandry, Angus catt­le, or Alpstein chicken. At the same time, Bianchi is adding meat-free alter­na­ti­ves to its ran­ge to meet the gro­wing demand for plant-based products.

A Sausage with Character

Sausage pro­duc­tion at Bianchi stands for diver­si­ty, regio­na­li­ty, and sea­so­na­li­ty. The most important ingre­di­ent? The qua­li­ty of the raw materials. 

„We know exact­ly whe­re our raw mate­ri­als come from – that is our grea­test asset.“
Urs Reist

Bianchi Sausages in the Stadium, Too

Whether in a restau­rant or at a hockey game – anyo­ne who tries Bianchi sau­sa­ges imme­dia­te­ly noti­ces that genui­ne craft­sman­ship lies behind them. The posi­ti­ve respon­se from across Switzerland con­firms this approach: qua­li­ty, inno­va­ti­on, and fle­xi­bi­li­ty distin­gu­ish Bianchi. A Bianchi sau­sa­ge does­n’t taste run-of-the-mill – it tastes of pas­si­on and artis­a­nal perfection.