Swiss Wagyu by Bianchi

Raised with true dedication—amid gent­le hills and gene­rous pastu­res in the heart of Switzerland.

Natural. Exclusive. Swiss. Since 2012, a true rari­ty has been crea­ted in the Götzental Valley in the Canton of Lucerne: 100% purebred Wagyu catt­le, rai­sed with a spe­cial focus on sus­taina­bi­li­ty, ani­mal wel­fa­re, and qua­li­ty. Even today, renow­ned steak­hou­ses and restau­rants across Switzerland rely on Swiss Wagyu by Bianchi—convinced by its ori­gin, care, and flavour.

Where ori­gin and hus­bandry beco­me a phi­lo­so­phy. The Wagyu catt­le are rai­sed on Peter Hunkeler’s farm in the idyl­lic Götzental Valley. In spring and sum­mer, they gra­ze on lush pastu­res; in the coo­ler months, they enjoy the com­fort of a spa­cious free-stall barn.
A spe­cial high­light: an inte­gra­ted “well­ness area” with scrat­ching brushes that encou­ra­ges natu­ral beha­viour, sti­mu­la­tes cir­cula­ti­on, and thus enhan­ces the ani­mals’ health and well-being.

Responsibility in our own hands. Industrially pro­ces­sed con­cen­tra­ted feed or imports? Not on Peter Hunkeler’s farm. The catt­le are fed exclu­si­ve­ly with feed pro­du­ced on the farm: pre­mier bre­wing bar­ley, mai­ze ker­nels and pel­lets, and pro­te­in-rich dried grass pro­vi­de a balan­ced, natu­ral diet. A com­bi­na­ti­on reflec­ted in the distinc­ti­ve fla­vour of Swiss Wagyu.
Breeding the­r­e­fo­re fol­lows the prin­ci­ple of self-suf­fi­ci­en­cy and naturalness—entirely in kee­ping with Swiss agriculture.

Sustainability with con­vic­tion. Thanks to short trans­port rou­tes, regio­nal feed, and resour­ce-effi­ci­ent hus­bandry, a pro­duct is crea­ted that not only delights in terms of fla­vour, but also makes eco­lo­gi­cal sense.
At Bianchi, we also place gre­at value on holi­stic utilisation—out of respon­si­bi­li­ty towards ani­mals, peo­p­le, and the environment.

Image from left to right: Philipp Oehler, Peter Hunkeler, Alessandro Battaglia, Mario Pappa, Massimo Trazza

Trust beg­ins on site. At Bianchi, we wan­ted to know for sure—the visit to the farm. Alessandro Battaglia (CEO) and Massimo Trazza (Head of Meat Purchasing) per­so­nal­ly visi­ted Peter Hunkeler’s farm. The aim was to gain their own impres­si­on of ani­mal wel­fa­re, bree­ding phi­lo­so­phy, and the day-to-day work on site.
The ver­dict? Genuine dedi­ca­ti­on, deep under­stan­ding of the ani­mal, and uncom­pro­mi­sing quality.

Discover the dif­fe­rent cuts in our shop.

Swiss Wagyu—from Switzerland, for Switzerland.