The Eyes Reveal It! What to Look for When Buying Fresh Fish 

Those who rely on their sen­ses when purcha­sing fish are rare­ly wrong. Fishmonger Paolo Bianchi explains how to reco­gni­ze good quality.

02.05.2025

A glan­ce at the eyes is usual­ly enough to see whe­ther the fish is fresh. „The eyes must be bright and clear,“ explains fish­mon­ger Paolo Bianchi of the fami­ly-owned come­sti­bles com­pa­ny Bianchi AG. „It is the most important indi­ca­tor of a fish’s fresh­ness.“ However, if a fish has slight­ly clou­ded eyes, that does not auto­ma­ti­cal­ly mean it is bad. 

Bianchi knows what he is tal­king about. For over for­ty years, he has been deli­ve­ring fish spe­cial­ties from around the world to restau­rants, hotels, and lar­ge-sca­le consumers.

How Do I Check the Freshness of Fish?

Quality can also be reco­gni­zed by smell. „It should have a cha­rac­te­ri­stic scent that recalls the sea and lake. Under no cir­cum­stances should it have an after­ta­ste of rot­ten eggs or the like,“ says Bianchi. When purcha­sing fish, one must the­r­e­fo­re rely on the sen­ses. In addi­ti­on to sight and smell, fresh­ness can also be felt. „When you press light­ly on the fish with your fin­ger, the fle­sh should give slight­ly. At the same time, howe­ver, it must not be too soft,“ explains Paolo Bianchi. 

A test at home after purcha­sing fish can also help: if you hold a fish up and its body does not tip over, that pro­vi­des an indi­ca­ti­on that it was caught within the last one to two days. It is then still in rigor mor­tis, so to speak. 

While one can look a who­le trout in the eyes to check its fresh­ness, this is some­what more dif­fi­cult with alre­a­dy-cut fish pie­ces. Here, too, Bianchi recom­mends paying atten­ti­on to smell and fle­sh firmness.

How Do You Store Fresh Fish Properly?

Once purcha­sed, fish can be stored in the ref­ri­ge­ra­tor for two to three days wit­hout any pro­blem. The so-cal­led 0°C zone in the ref­ri­ge­ra­tor (also cal­led the fresh-food com­part­ment) is best sui­ted for this pur­po­se. At this tem­pe­ra­tu­re, the enzy­mes that cau­se food to spoil work more slow­ly. When tem­pe­ra­tures rise in the coming months, it is advi­sa­ble to bring a cold pack along when shop­ping. Strong tem­pe­ra­tu­re fluc­tua­tions destroy the pro­te­in and fibers in the fish. This beco­mes noti­ceable later during fry­ing. That is why con­si­stent sto­rage in the ref­ri­ge­ra­tor is important.

Luca and Giulio Check the Quality

And What About Frozen Fish?

Around twen­ty pro­fes­sio­nal fisher­men from Lake Geneva to Lake Constance deli­ver fresh­ly caught fish from Switzerland to Paolo Bianchi dai­ly. Other varie­ties, such as sea bass, are deli­ver­ed deep-fro­zen from Indonesia, and the Nile perch fil­let comes from Tanzania. The fish­mon­ger sees no rea­son to turn up one’s nose at fro­zen fish. „Technologies today are so sophi­sti­ca­ted that one hard­ly noti­ces the dif­fe­rence bet­ween a fresh­ly caught and a fro­zen fish,“ he explains. Fish are flash-fro­zen to as low as –80°C after being caught, which keeps the cells and nut­ri­ents int­act and pre­ser­ves the fish gently. 

In addi­ti­on, flaw­less cold chains gua­ran­tee that the fish rea­ches the cus­to­mer vir­tual­ly fresh-caught despi­te being fro­zen. Bianchi adds: „If a pre­vious­ly fro­zen fish is sold, it must always be noted on the pack­a­ging.“ In other words: prepa­re this fish as soon as pos­si­ble and under no cir­cum­stances free­ze it again.

How Do You Prepare Fresh Fish?

Should one rin­se the fish under the tap befo­re coo­king? „Not neces­sa­ry,“ says Bianchi. „Those who are bothe­red by the slime can of cour­se do so.“ 

Scaling can also be dis­pen­sed with for most fish. „The skin remains firm­er with the sca­les,“ he explains. „And when you fry it on the skin, they beco­me beau­tiful­ly cris­py.“ Only the sca­les of spe­cial­ty fish such as red mull­et are some­what too hard and can be remo­ved with a sharp kni­fe. To do this, place the fish on a board, hold it firm­ly at the tail end, and sca­le from tail to head with the blunt side of a knife. 

And how does Paolo Bianchi pre­fer to cook fresh fish? „Quite sim­ply in a salt crust.“ In Bianchi’s oven, it natu­ral­ly goes in fresh­ly caught and com­ple­te with scales.