Transparency at «Bianchi»: Where Premium Fishing Begins
To truly understand the origin of first-class seafood, one must journey to where its quality is forged. Together with «Bianchi», we travelled to France to visit the fishermen of Les Sables‑d’Olonne – individuals whose daily dedication forms the bedrock for the exquisite products gracing Swiss gastronomy. In the video, you can accompany us directly to the coast.
November 2025
Where Quality Has Its Origin. As the first boats return to port at dawn, a scene unfolds that is still shaped by traditional line fishing. Small fishing vessels arrive, laden with the diverse bounty the Atlantic yields through responsible fishing practices. It is precisely here that «Bianchi» reveals how intimately quality, origin, and craftsmanship are intertwined, and why transparency is a living reality for the company.
To make this commitment tangible, «Bianchi» took us directly to their partners. In the video, you will experience firsthand how this unique value chain begins – from the catch to sorting on land.
A partnership built on trust. For Michelle Hämmerli, Head of Marketing at «Bianchi», visiting long-standing partner «Mareyage Hennequin» is far more than a mere supplier inspection. Both «Bianchi» and «Mareyage Hennequin» are family-run businesses spanning generations – a shared foundation that extends far beyond a typical business relationship.
Stephane Moreau of «Mareyage Hennequin» pragmatically summarises it: ««Bianchi» is reliable and therefore a preferred customer.» Yet, behind this sober statement lies a deeply rooted relationship, built on continuity and mutual trust.
Michelle Hämmerli of «Bianchi» together with Stephane Moreau of «Mareyage Hennequin».
Michelle Hämmerli of «Bianchi» together with Stephane Moreau of «Mareyage Hennequin».
Benjamin Hennequin, the third-generation managing director, describes his values with particular impressiveness. His professional biography is inextricably linked to fishing:
My profession occupies almost my entire day, my entire week, even my entire life. My profession is knowing where the fish are.
For him, the collaboration with «Bianchi» is more than a business relationship. Both companies live by the same values, and ultimately, for him, it is their shared history «that is stronger than business.»
Targeted Fishing, Respectful Sourcing. What makes Les Sables-d’Olonne unique is its fishing method. The coast is characterised by small boats navigating between shoals and rock formations, and by fishermen who deliberately employ line fishing. Instead of deploying large nets, they fish selectively – a system that allows the sea the necessary time to regenerate while simultaneously yielding a quality evident from the very first moment. For «Bianchi», this direct path is crucial: from boat to processing, and from there directly to Swiss gastronomy – without unnecessary interruptions, without loss of time. A supply chain that doesn’t just promise freshness, but enables it.
A Glimpse Behind the Scenes and a Commitment to True Craftsmanship. Ultimately, the visit to France is more than an introduction and an insight into a supplier’s work. It makes visible what has always distinguished «Bianchi»: genuine transparency, proximity to producers, and a profound understanding of the labour behind every fillet. The result is a value chain that stretches from the Atlantic to Swiss kitchens: reliable, responsible, and shaped by people who share the same values.
